Leading pay TV providers in the U.S. 2024, by number of subscribers
With pay TV providers losing market shares to video streaming services, in September 2024, DirecTV agreed to buy Dish. Once the deal is closed, the new merger would create the largest MVPD business, with nearly 17 million subscribers. However, the number of subscribers has slipped significantly in recent years, with no provider having more than 20 million customers.
Pay TV subscribers in the U.S. - additional information
The number of pay TV households is expected to keep falling, reaching 40.8 million by 2028. Despite the decline, North America, led by the U.S., is forecast to continue to be the largest pay TV market in the world.
